Work

Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia

Year: 1999

Type: article

Source: Psychology and Marketing

DOI: 10.1002/(sici)1520-6793(199909)16:6<523::aid-mar5>3.0.co;2-b

Authors: Ming-Hui Huang, Shihti Yu

Institution: National Chung Cheng University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009984463

FWCI: 1.385

Cites: 35

Cited by: 127

Related to: 10