Work

The moderating role of consumer personality and source credibility in celebrity endorsements

Year: 2013

Type: article

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/17574321311304549

Authors: Subhadip Roy, Varsha Jain, Pragati Rana

Institutions: ICFAI Business School, Mudra Institute of Communications Ahmedabad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009995293

FWCI: 8.915

Cites: 62

Cited by: 68

Related to: 10