Work

On-line personalized sales promotion in electronic commerce

Year: 2004

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2003.12.017

Authors: S.Wesley Changchien, Chin-Feng Lee, Yu-Jung Hsu

Institutions: National Chung Hsing University, Chaoyang University of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science Council

OpenAlex ID: W2009995618

FWCI: 17.32

Cites: 35

Cited by: 95

Related to: 10