Work

An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database

Year: 2007

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4760066

Authors: Maria Teresa Salazar, Tina Harrison, Jake Ansell

Institution: University of Edinburgh

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010036892

FWCI: 7.086

Cites: 43

Cited by: 35

Related to: 10