Work

Services marketing: taking up the sustainable development challenge

Year: 2003

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876040310482766

Authors: Frank van der Zwan, Tracy Bhamra

Institution: Cranfield University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2010078154

FWCI: 2.652

Cites: 23

Cited by: 46

Related to: 10