Work

Modelling consumer response to differing levels of comparative advertising

Year: 2003

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560310453299

Authors: Salvador del Barrio‐García, Teodoro Luque‐Martínez

Institution: Universidad de Granada

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010123890

FWCI: 3.977

Cites: 61

Cited by: 32

Related to: 10