Work

No Logo? No Way. Branding in the Non-Profit Sector.

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x178585

Authors: Helen Stride, Stephen Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010130132

FWCI: 8.264

Cites:

Cited by: 117

Related to: 10