Work

Internal marketing issues and challenges

Year: 2003

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560310498813

Authors: Pervaiz K. Ahmed, Mohammed Rafiq

Institutions: University of Wolverhampton, Loughborough University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010163566

FWCI: 19.89

Cites: 12

Cited by: 489

Related to: 10