Work

Children’s response to co-branded products: the facilitating role of fit

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-08-2013-0166

Authors: Karine Charry, Nathalie T. M. Demoulin

Institution: Institut d'Economie Scientifique Et de Gestion

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2010219758

FWCI: 2.137

Cites: 71

Cited by: 11

Related to: 10