Work

Designing a Customer Retention Plan

Year: 1992

Type: article

Source: Journal of Business Strategy

DOI: 10.1108/eb039477

Author: Glenn DeSouza

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010285058

FWCI: 1.411

Cites:

Cited by: 107

Related to: 10