Work

Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.01.019

Author: Carol M. Megehee

Institution: Nicholls State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010288273

FWCI: 5.443

Cites: 33

Cited by: 38

Related to: 10