Work

Marketing capabilities and firm performance in fashion retailing

Year: 2003

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020310496976

Authors: Marguerite Moore, Ann Fairhurst

Institutions: University of South Carolina, University of Tennessee at Knoxville

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010471316

FWCI: 3.978

Cites: 16

Cited by: 109

Related to: 10