Work

Integrated marketing communication and postmodernity: an odd couple?

Year: 2005

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/13563280510596961

Authors: Lars Thøger Christensen, Simon Torp, A. Fuat Firat

Institution: University of Southern Denmark

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010476901

FWCI: 14.01

Cites: 45

Cited by: 93

Related to: 10