Work

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

Year: 2015

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-015-9363-0

Authors: Sommer Kapitan, David H. Silvera

Institutions: Auckland University of Technology, The University of Texas at San Antonio

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010531216

FWCI: 15.48

Cites: 60

Cited by: 357

Related to: 10