Work

Content Analysis as a Tool for Consumer Research

Year: 1992

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eum0000000002593

Author: Shay Sayre

Institution: San Jose State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010565340

FWCI: 4.234

Cites:

Cited by: 43

Related to: 10