Work

The use of the consumer ethnocentrism and consumer animosity scales in Iran: A research note

Year: 2009

Type: article

Source: Thunderbird International Business Review

DOI: 10.1002/tie.20254

Authors: Mahmood Bahaee, Michael J. Pisani

Institution: Central Michigan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010574229

FWCI: 5.184

Cites: 22

Cited by: 17

Related to: 10