Work

Delayed effects of advertising moderated by involvement

Year: 1990

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(90)90017-8

Authors: Russell N. Laczniak, Darrel D. Muehling

Institutions: Iowa State University, Washington State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010738125

FWCI: 4.798

Cites: 40

Cited by: 31

Related to: 10