Work

Designing Loyalty-Building Programs for Packaged Goods Brands

Year: 2002

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.39.2.202.19085

Authors: Michelle L. Roehm, Ellen Bolman Pullins, Harper A. Roehm

Institutions: Wake Forest University, University of Toledo, University of North Carolina at Greensboro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010893058

FWCI: 20.68

Cites: 28

Cited by: 221

Related to: 10