Work

Country‐of‐Origin Stereotyping: A Case Study in the New Zealand Motor Vehicle Industry

Year: 1992

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/eum0000000000639

Authors: C. Lawrence, N.E. Marr, G.P. Prendergast

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010899400

FWCI: 4.234

Cites: 8

Cited by: 95

Related to: 10