Work

Multisegment analysis of supermarket patronage

Year: 1990

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(90)90029-d

Authors: Sandra McCurley Hortman, Arthur W. Allaway, J. Barry Mason, John Rasp

Institutions: Columbus State University, University of Alabama, Stetson University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010939637

FWCI: 3.199

Cites: 36

Cited by: 65

Related to: 10