Work

Measuring brand perceptions: Testing quantity and quality

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740079

Authors: Jenni Romaniuk, Byron Sharp

Institutions: University of South Australia, Commonwealth Bank of Australia (Australia)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2010953621

FWCI: 7.955

Cites: 29

Cited by: 132

Related to: 10