Work

I See What You Don't See

Year: 2011

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367400406

Authors: Jörg Matthes, Werner Wirth, Christian Schemer, Anna-Katerina Kissling

Institutions: University of Vienna, University of Zurich

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010956462

FWCI: 12.06

Cites: 58

Cited by: 45

Related to: 10