Work

New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Promotion Management

DOI: 10.1080/10496490802498272

Authors: Yongjun Sung, Federico de Gregorio

Institutions: The University of Texas at Austin, University of Akron

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010964694

FWCI: 7.621

Cites: 33

Cited by: 76

Related to: 10