Work

Children's memory for television advertising: effects of programme–advertisement congruency

Year: 2002

Type: article

Source: Applied Cognitive Psychology

DOI: 10.1002/acp.776

Authors: Barrie Gunter, Bahman Baluch, Linda J. Duffy, Adrian Furnham

Institutions: University of Sheffield, Middlesex University London, University College London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2010976619

FWCI: 1.474

Cites: 36

Cited by: 38

Related to: 10