Work

Modelling advertising decisions by accountants: A path analysis

Year: 1990

Type: article

Source: The British Accounting Review

DOI: 10.1016/0890-8389(90)90112-u

Authors: A. Diamantopoulos, S. O'Donohoe, J. Lane

Institution: University of Edinburgh

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011074605

FWCI: 1.37

Cites: 15

Cited by: 6

Related to: 10