Work

Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2014.939216

Authors: Mike Reid, Peter Thompson, Felix Mavondo, Karen Brunsø

Institutions: RMIT University, Monash University, Aarhus University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011078784

FWCI: 13.86

Cites: 52

Cited by: 48

Related to: 10