Work

Managing a sponsored brand

Year: 2012

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-31-1-63-84

Authors: Mark D. Groza, Joe Cobbs, Tobias Schaefers

Institutions: Northern Illinois University, Northern Kentucky University, EBS University of Business and Law

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011098252

FWCI: 15.53

Cites: 37

Cited by: 65

Related to: 10