Work

Direct response advertising in the US and European markets: a content analysis of fashion products

Year: 1998

Type: article

Source: European Business Review

DOI: 10.1108/09555349810231753

Author: Victoria Seitz

Institution: California State University, San Bernardino

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011132213

FWCI:

Cites: 16

Cited by: 15

Related to: 10