Work

Brand Trust and Online Consumer Behavior

Year: 2002

Type: article

Source: ACR North American Advances

Author: José Mauro da Costa Hernandez

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W201115575

FWCI: 1.479

Cites: 51

Cited by: 9

Related to: 10