Work

Using membership fees to increase customer loyalty

Year: 1995

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429510103845

Author: Alan S. Dick

Institution: University at Buffalo, State University of New York

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011192530

FWCI:

Cites: 6

Cited by: 11

Related to: 10