Work

Influence of virtual communities in purchasing decisions: The participants' perspective

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.07.007

Authors: Gabriela Pasinato Alves Leal, Luis Fernando Hor-Meyll, Luís Alexandre Grubits de Paula Pessôa

Institution: Pontifícia Universidade Católica do Rio de Janeiro

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011304175

FWCI: 10.56

Cites: 46

Cited by: 103

Related to: 10