Work

New consumers need new brands

Year: 2007

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420710779636

Authors: John Burnett, R. Bruce Hutton

Institution: University of Denver

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011314224

FWCI: 2.361

Cites: 9

Cited by: 45

Related to: 10