Work

Reaching Consumers in the Twenty‐First Century: The Short Way Around the Barn

Year: 1993

Type: article

Source: American Journal of Agricultural Economics

DOI: 10.2307/1243437

Author: Alan Barkema

Institution: Federal Reserve Bank of Kansas City

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011443318

FWCI: 5.718

Cites: 4

Cited by: 71

Related to: 10