Work

Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x2266

Authors: Ahmad Jamal, Mohammed Al-Marri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011457093

FWCI: 10.63

Cites:

Cited by: 127

Related to: 10