Work

Developing new business strategies in B2B markets by combining CRM concepts and online databases

Year: 2006

Type: article

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/10595420610760833

Author: R. Dale Wilson

Institution: Michigan State University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011537979

FWCI: 5.867

Cites: 19

Cited by: 27

Related to: 10