Work

Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test

Year: 1977

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208673

Authors: Kenneth E. Miller, Frederick D. Sturdivant

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011569025

FWCI:

Cites: 4

Cited by: 75

Related to: 10