Work

Processing of animation in online banner advertising: The roles of cognitive and emotional responses

Year: 2005

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/dir.20047

Authors: Chan Yun Yoo, Kihan Kim

Institutions: University of Kentucky, The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011569425

FWCI: 6.368

Cites: 67

Cited by: 159

Related to: 10