Work

Emerging metaphors in brand management: towards a relational approach

Year: 2007

Type: article

Source: Journal of Communication Management

DOI: 10.1108/13632540710747398

Author: Pekka Tuominen

Institutions: Tampere University, University of Tampere

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011596469

FWCI: 4.723

Cites: 24

Cited by: 38

Related to: 10