Work

The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews

Year: 2015

Type: article

Source: Service Business

DOI: 10.1007/s11628-015-0266-1

Authors: Mei-Yuan Jeng, Tsu-Ming Yeh

Institution: Dayeh University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2011610908

FWCI: 8.269

Cites: 59

Cited by: 51

Related to: 10