Work

A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

Year: 1993

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209337

Authors: William Boulding, Amna Kirmani

Institution: Duke University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011659350

FWCI: 12.21

Cites: 29

Cited by: 1,074

Related to: 10