Work

Does the online channel pay? A comparison of online versus offline information search on physical store spend

Year: 2010

Type: article

Study design: Observational Study

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2010.504006

Authors: Sean Sands, Carla Ferraro, Sandra Luxton

Institution: Monash University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011715032

FWCI: 0.95

Cites: 47

Cited by: 32

Related to: 10