Work

Market driving in retail banking

Year: 2008

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320810884795

Authors: David Martín‐Consuegra, Arturo Molina, Águeda Esteban

Institution: University of Castilla-La Mancha

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011737034

FWCI: 3.277

Cites: 46

Cited by: 14

Related to: 10