Work

Advertising and publicity: An information processing perspective

Year: 1993

Type: article

Source: Journal of Economic Psychology

DOI: 10.1016/0167-4870(93)90040-r

Authors: Kenneth R. Lord, Sanjay Putrevu

Institutions: University at Buffalo, State University of New York, Brock University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011762787

FWCI: 2.854

Cites: 51

Cited by: 73

Related to: 10