Work

Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?

Year: 2006

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849906060120

Authors: R. Bruce Money, Terence A. Shimp, Tomoaki Sakano

Institutions: Brigham Young University, University of South Carolina, Waseda University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011796168

FWCI: 9.358

Cites: 38

Cited by: 117

Related to: 10