Work

Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty

Year: 2009

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2009.12.070

Authors: Seyed Mohammad Seyed Hosseini, Anahita Maleki, Mohammad Reza Gholamian

Institution: Iran University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011799606

FWCI: 35.25

Cites: 21

Cited by: 227

Related to: 10