Work

Understanding brand identity confusion

Year: 2011

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501111138527

Author: R.K. Srivastava

Institution: University of Mumbai

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011814077

FWCI: 10.17

Cites: 19

Cited by: 63

Related to: 10