Work

A Study on the Brand Image that Appeared in the National Young Casual Brand Advertisement

Year: 2013

Type: article

Source: The Korean Society of Costume

DOI: 10.7233/jksc.2013.63.4.143

Authors: Haekyung Kwon, Munyoung Kim

Institution: Keimyung University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011830309

FWCI: 2.195

Cites: 1

Cited by: 5

Related to: 10