Work

Competitive interference effects in memory for advertising: are familiar brands exempt?

Year: 2001

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260110042925

Authors: Robert J. Kent, James J. Kellaris

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011833872

FWCI:

Cites: 19

Cited by: 42

Related to: 10