Work

The Ford Brand Personality in Chile

Year: 2004

Type: article

Study design: Observational Study

Source: Corporate Reputation Review

DOI: 10.1057/palgrave.crr.1540223

Authors: José I Rojas-Méndez, Isabel Erenchun-Podlech, Elizabeth Silva-Olave

Institution: Universidad de Talca

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2011982470

FWCI: 4.948

Cites: 40

Cited by: 96

Related to: 10