Work

Do Interruptions Pay Off? - Effects of Interruptive Ads on Consumers’ Willingness to Pay

Year: 2012

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2046507

Authors: Sarah Spiekermann, Alessandro Acquisti

Institution: Vienna University of Economics and Business

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2012019860

Cites: 64

Cited by: 13

Related to: 10